Sportsbooks cannot function without data providers, without odds, without bets. It is critical to choose a trusted sports data provider who can help download betting app online sportsbooks capture market share and avoid costly risks.
Choosing a data provider for sports betting always involves risk. If you decide to set up a sports betting business with no prior experience and choose a non-professional provider, you may encounter incorrectly calculated odds or out-of-date calculations, leading to financial losses and reputational issues.
How to Choose the Right Sports Data Provider?
Data integrity and accuracy. When it comes to fact-checking, you not only risk time and money, but also the trust of bettors if misinformation reaches the platform.
Methods and formats for data delivery. Most data providers offer a variety of formats and ways to implement this data; choose the one that is right for the platform and the overall business. Make sure that the documentation is clear and transparent, this will determine the ease and profitability of the integration.
Risk management. The tool allows operators to identify and manage potential risks. It is an essential component of a successful business and helps make decision-making processes transparent and supported by facts. Unless the data provider has a risk management team and solution, the operator will need to build their own.
Opportunities to stand out. Audiences value data exclusivity. You can generate unique sports data yourself, but this will increase the price of the product, as well as development time and support efforts. This is the reason why it is reasonable to choose a provider that offers you exclusive sports data for your Sports betting business. Exclusive events and data will allow you to offer offers that your players cannot refuse.
If a bookmaker starts from scratch, integration with a data provider is the responsibility of the operator (usually the integration is a fee-based service). The contract is often full of warnings that can be confusing, even for experienced operators, and can add significantly to costs. After signing the agreement, experienced operators find that it takes a while before the provider’s data can actually be used.
SOFTSWISS Sportsbook works with different data providers, including eSports providers. We have our own strong risk management team and take full responsibility for data quality. Our clients can focus on growing their businesses without being distracted by operational tasks.
Website Design When Setting Up a Sports Betting Business
The modern iGaming sector cannot overlook the importance of web design, because functionality is the first thing players notice when entering a sportsbook. All players have different priorities: some are looking for the availability of certain cryptocurrency betting and events, while other players are looking for exclusive bonuses. Design alone is not the main criteria, but a badly designed website can be the reason to change the bookmaker.
What kind of design is the best for a betting platform? Fast, intuitive and functional. A user-friendly interface means simple and intuitive navigation. If a bettor takes too long to find the “Register” button or the bonus section, they will quickly leave the page. Sorting and filtering options enhance the bettor experience.
Second, the design must be completely relevant . Color combinations, images, and an appropriate font for the brand name and logo all contribute to the overall look of the iGaming project.
Third, you have to make sure that the site meets your business and marketing objectives , and is also eye-catching and attractive. When bettors access the site, the action they are looking for (registration, betting, current events) should be clear and easy to find.
Last but most importantly, pay attention to mobile versions . Most of the players (75%) use their mobile phones to bet. A well-adapted and user-friendly mobile website is especially important for bookmakers, as major sporting events can capture the attention of bettors who are away from their computers. Currently, not having a mobile version means losing a large segment of your audience.
Those who develop their solution from scratch, as well as those who choose ready-to-use solutions, must consider all of these criteria. If you select a standard solution from a vendor, choose one where the design can be modified to meet your needs.
We offer customized solutions based on our experience, statistical analysis and research. Additionally, operators can implement their own designs via an API. The SOFTSWISS team is always willing to go the extra mile to make your website design stand out from the rest.